When you see someone broken down, do you stop to help?

It always amazes me how many of the people in the world are “watchers” and how so few are “doers”.

Helping without wanting anything in return

I suppose that most law enforcement officers can be included in the category of the “doer”.  Reason being is that they have to do and perform a multitude of tasks when encountering various situations during their daily routine.

Speaking of routine, one of the things that is taught quite vehemently, by the PD academy staff, is that a police officer or deputy sheriff should never treat anything as “routine”.

The “routine” is the type of “view” that causes one to think, “This is the same old domestic violence call…”  ”The Same old Traffic Stop for expired registration…”  ”The same only audible burglary alarm…”

Two of the most destructive inside of the criminal element, Timothy McVeigh and Richard Ramirez, were caught for simple traffic violations.  What if those officers, deputies or troopers would have viewed those as “routine traffic stops”?

The outcomes may have been different.  Sad but true.

When it comes to helping others, the best view to have is that you will receive nothing in return.  In fact, do these things without expectation or prize.

In life, you never will know how your “Good Karma” will come back to you.  But, I can guarantee one thing, it will in a big way.

If you want to get on our Business Blog update list – click on this link to join.  It’s free and we will all grow stronger by the sharing.

Mr and Mrs Clipboard need to get a life

Have you ever met the “ultra busy”?  The shape shifters of business?  Those that only talk about how busy they are and how great they are?
too busy for a clipboard

If you are not on the Paris911 List for your Business, it’s not too late

You can either get busy living or dying.  The choice is yours – but when it comes to the internet and search engine optimization, wouldn’t it be nice to be able to talk with someone that has been there and done that.  Like an advisor that would help guide you through the process and would be able to point you in the right direction?

In fact, someone that may be able to do some tweaking of your businesses internet strategy for free?

I thought so – Check this out and thanks for watching.

(BTW – you can subscribe at the end of this video to be on our Good List)

Is the SMS or the Text Message the Next SPAM frontier

I don’t know about you, but I get over 150 spam messages a day.  Gmail has gotten very wise, but I get good email’s in the Spam folder too, so I am constantly having to review it’s contents before hitting the delete key.

A recent event that I have watched occur within my Cellular phone is the introduction of Spam TEXT messages and SMS notifications.

I allow Twitter and Facebook Updates to send text messages to my telephone because I don’t want to miss any breaking news or any notification from my clients or friends.

However, I’m getting tired of getting offered to register to win an “iPad 3″.

Have you seen similar events with your mobile phone?

I have been introduced to some of the businesses that have been built around the TEXT and SMS messaging service.  I get what is trying to be accomplished, but does the “subscriber” to the service know what they are in store for.

To me, TEXT and SMS messaging is the last “safe” Spam Free frontier.  When I am receiving them on my mobile phone, from those whom are “interruption marketing”, it is very disheartening.

What do you think about SMS and TEXT auto “pushers”?

If you are interested on coming onto our Paris911 Interview Show – drop us a line and we will get the appointment set up for you.  The only things that you will need is Skype and a Webcam.  You can ring me on my Cellular :-) Phone if you are interested.  We are doing local businesses in the Santa Clarita Valley and Realtors that are within our Referral Network.

Are you wasting your time marketing to the middle?

The Middle

There is a lot of competition for the “Middle”.  In the Middle – are the majority of the people in the world.  What if you were to focus your marketing to the fringes?  Those that are at the ends of Society and where the population at large could also be called a “Niche”.

Santa Clarita business marketing

Click on the photo to subscribe to our Santa Clarita Fringe Updates :-)

Today it seems that all “Big Marketing” is targeting the center of the world.  From a “accountant’s” point of view, it makes sense to advertise to as many people as possible.  Heck, you may only get one chance to say what you have to offer.  For Local Businesses the Middle is the Enemy!

It’s too loud in the Middle

Have you ever been at a Rock Concert?  The music is so deafening, it is hard to converse with those around you.  The middle of society is not much different.  There is a huge amount of noise being disseminated within that sector.

What if you were to move to the ends?  It is far less noisy and you will be able to build some “Stark Raving” fans.

Start Listening

Get them involved in your conversation.  In the process, you will reap tremendous rewards.  Don’t kill people with your “Social Media” plugging.  Be gentle and get the conversation started, sustain it and comment only when necessary.  A Good example is FaceBook.  Your personal page should be kept clear of “grandstanding and self-promotion”.  That is what Business Pages are for – Get one…

Listen for an example of a FaceBook post I put up recently – Over 38 likes and a boat load of comments…  The Audio portion that I am talking about starts after the Santa Clarita Election Results – at the 35 second mark…

Where are the Fringes

Okay, I’ll bite, where are the Fringes of which you speak?

How about those in the world that don’t watch TV?  Maybe the “tech savvy” populous.  How about Grips that work for a single Motion Picture Studio.  How about the staff at Walgreens?  Find a Niche and get to know everyone in it at a personal level.

Let them know you care and can help them with “insert your product or service here”.  It will be one of the best things you can do for your Local Business.

What do you think about marketing to the fringes?  Does it make sense?  What steps will you take to achieve this with your marketing efforts?

Should your Santa Clarita Business be using Pinterest

An absolute no Brain-er - Absolutely Yes…

Pinterest is composed of Boards and Pins.  When considering a bulletin board, that can be understood as a “board” in Pinterest.  When using “Pins” to stick photos, charts and graphs to the board, that is like the “Pin” function on Pinterest.

You can name the boards anything you wish.  I would recommend making them “SEO and Keyword friendly” – but not spammy…

When naming the “Pins” keep them simple and straight forward.  Pinterest allows you a lot of explanation as to what the “Pin” is about.  So go nuts but keep it true to the subject of the photo.

If you are a Service Industry – take photos of your office, staff and the actions that pertain to the service you provide your clientele.

If you are a “product based industry” – you can take photos of your products.

Both are great to post on Pinterest and you can play around with editing the photos and linking them back to your website page that has More information present for those that are interested in what you provide. Santa clarita businesses on the internet

B to B – Business to Business, Photos of what Service or Product you provide to businesses would be most appropriate.  You can also take photos of  your happy clients too!

On the PD, while teaching firearms to new recruits, we are fond of talking about the Police Officers “Tool Box”.  It’s that mental place where you have some of your best tools to get the job done.  With police work it may the trick that will difuse a Domestic Violence situation.  Or the best way to produce patience on the trigger during an extreme Shooting Situation.

With your Santa Clarita Business, you are going to have your “on line” toolbox as well.  Add Pinterest to that tool box and use it when you with your other “internet efforts” to display your local business to the Almighty Consumer.

Be Safe and let us know what you think about this post.  Will you start using Pinterest with your Santa Clarita Business?  I what way?  What are you going to post photos of?

Photo courtesy of the Craftsman tool box Series by Sears…

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Victims of Domestic Violence Are Not Required to Finance Their Own Abuse

By Lovette T. Mioni, Esq.
The Reape-Rickett Law Firm

The policy in California is that upon a divorce, the higher earner has an obligation to support the lower earner in the form of spousal support.  However, California does recognize some circumstances where that policy is just plain unfair.  One of the carved-out exceptions to the law is in cases of domestic violence. 

            If you are a victim of domestic violence and paying your abusing ex spouse spousal support, perhaps you shouldn’t be. California Family Code Section 4323 states: “In any proceeding for dissolution of marriage where there is a criminal conviction for an act of domestic violence perpetrated by one spouse against the other spouse entered by the court within five years prior to the filing of the dissolution proceeding, or at any time thereafter, there shall be a rebuttable presumption affecting the burden of poof that any award of temporary or permanent spousal support to the abusive spouse otherwise awardable pursuant to the standards of this part should not be made.”

            A case called Marriage of Cauley comes to mind and is a prime example of how a spouse forfeited her spousal support payments of $5,250.00 per month because she committed and was convicted of domestic violence against her ex husband.  In Re Marriage of Cauley (2006) 138 Cal.App.4th 1100.  

            In this case, Husband and Wife entered a stipulated Judgment that Husband would pay Wife $5,250.00 per month for spousal support.  Husband and Wife are divorced and Husband is now happily living with his new girlfriend in Florida.  Wife flies to Florida, removes items from Husband’s yard, sprayed herbicide on his garden, ripped out his plants, killed his fish, and threw the stolen property she removed into the bay.  Sometime in the midst of all of this happening, Husband came outside and Wife sprayed herbicide in his face and then sprayed herbicide in Girlfriend’s face as well.  Thankfully, Wife was later arrested for domestic battery and Husband was issued a restraining order against her.

            However, despite being arrested and now having a restraining order against her, Wife was not deterred.  Instead of obeying the no-contact order, Wife sent Husband’s attorney a letter threatening to accuse Husband of rape if he did not drop the charges of domestic battery against her.  Husband, with good reason, did not drop the domestic battery actions, so Wife subsequently told the police that Husband had raped her. 

            Wait, there’s more!  Wife also made more than 1,000 calls and left over 500 messages harassing and threatening Husband, his new wife, family members and even Husband’s employer. 

            Needless to say, Husband had enough and moved to terminate the spousal support order made pursuant to Family Code Section 4325.  Wife argued there was a non-modifiable spousal support agreement, so Husband was prohibited from terminating support.  She also argued that she was now a convicted felon who was an alcoholic with no job skills and no training, thus, her job prospects and opportunity to provide for herself were not likely.

            The Court was not moved by Wife’s arguments nor her dire situation.  The Court found that Family Code Section 4325 applied and the presumption had not been rebutted.  The Court ruled that Family Code Section 4325 “embodies a legislative determination that victims of domestic violence not be required to finance their own abuse.”

            Apparently, Wife was never taught the proverbial lesson of “don’t bite the hand that feeds you.”

Santa Clarita attorneys

The BEST Search Engine Optimization (SEO), you cannot pay for

I remember, oh not so long ago when I met a gentleman – who was not “super famous” at the time, as he is now.  His name was Jeff Turner, he peeled back my mind and gave me some “nuggets” to consider before Social media and blogging were the way to drive “content related” traffic to a website.

Does the Paris911 Team at REMAX careToday, if you are in business and have a website (today’s business card), then you probably have given consideration to writing about your passions…

Not those Passions – Your Business :-)

But where do you start?  Here is the key component to a “word laden” real estate industry.  Write on your own Platforms and Websites first.  Those that you own.  Those that cannot get shut down or “cyber vandalized”.

The most expensive Google AD WORD phrase for Santa Clarita real estate is “Santa Clarita Real Estate”.  It can cost more than $7.00 every time someone clicks on it, depending on the time and flow.

Oh, but what about the Cyber Haters?  Some of a businesses competition may sit around and drill the left mouse button in an attempt to break their competitions bank.  Hey Mr or Mrs Cyber Hater, it does not work that way any longer.  However, if you had a room full of computers that were all connected to different servers – you may bankrupt them.

What about the “other content” platforms.  Like local business pages, Trulia, Active Rain, Business Circle, Merchant Circle… – Stuff like that?

A bit to add about Craigslist and Backpage, with these sites – they should not be the primary focus – you should be writing your own content.  But with Craigslist and Backpage – the “Cyber bullying patrols” can report or flag your listing attempts for your business.

Those should always remain “secondary”.  Get your own content written and posted on your very own platform.  Then maybe do a little referencing of what you have written on those sites.

If you are going to put any amount of time in the writing about the thing you are passionate about – do it on something that cannot be tampered with by the other “competition” in the world.

BE Safe and remember, “When you are competiting against others, you will have very few fans – But when you compete against yourself – you will have TONS of followers…”

Jeff Turner

When local competition comments on your blog articles – what should you do?

Most real estate agents are about 3 years behind the curve. In fact less than 6% embrace the new technologies – the blogging, the online social media, the content. They are not wanting to bend their minds around it – they’d rather farm it out. Which is not so good when you are attempting to add value, or you should be anyway…

It’s kind of like the agents that have an entire team of buyers agents that are showing their clients homes. There is something about “losing touch” when it comes to having others do your job. Especially when it comes to showing homes. No matter how much an agent de-brief’s with their buyer agent, something is lost. What is lost is called “The Referral relationship”.

Sometimes, we get comments on our blogs. Sometimes these comments are from other local real estate agents. Most of the time these comments are approved and replied to. But, that depends on the “intent” of the comment.

In the Blogging world – it is no secret that a “comment” left gives you a link to your website. The more links you have the more Google and The other search engines see’s your website as one of authority.

Needless to say, the more “approved” comments that are left on “high ranking” blogs, the better your own site will do in the search engine rankings. There are a few other points that I will bring to the surface regarding blog commenting. It has to be the same “subject matter” – or similar. The site you are commenting on needs to be “valued” by the other search engines. The site also needs to be “active” and not something that was built once upon a time and abandoned.

What do you do when a local competitor starts leaving you comments on your blog “hand over fist”? As I touched on before, it depends if the comments are there for the adding of value, or intentionally wanting to score a “high value” link back to their website.

As was the case yesterday. My Santa Clarita Moves site was blowing up with a specific local agent leaving comments. Here are a few of the more “Vague and Ambigious” ones:

  • Right here is the perfect site for everyone who really wants to find out about this topic. You know a whole lot its almost tough to argue with you (not that I actually would want to…HaHa). You certainly put a new spin on a subject that’s been written about for years. Excellent stuff, just great!
  • You should take part in a contest for one of the finest blogs on the internet. I most certainly will recommend this web site!
  • You should be a part of a contest for one of the greatest sites on the net. I am going to highly recommend this web site!
  • You should be a part of a contest for one of the most useful blogs on the internet. I am going to recommend this blog!
  • You should take part in a contest for one of the finest blogs on the internet. I most certainly will recommend this web site!

The duplicate comment was not by accident – It was posted again. Part of me thinks that this is being done by using automated software or a company. Does anyone know if that is the case? I am sure a human being would be able to come up with something much more interesting to talk about.

Isn’t that what a blog is about – to get involved in the conversation? The discussion? To give your two cents about a topic that has you Fired up with Passion.

Web optimization scams – Watch Out!!!

You may not know it, but the next time you answer the phone, you may be scammed.

If you are tech savvy, you will know that there are several things that you can do to prevent a virus from entering your computer.  Don’t open email from someone you don’t know.  Don’t open any attachments from unreliable sources.  You can also study the URL’s in the address bar before entering any of your personal information.

But if you are not, then you won’t know how to keep Computer Virus’ at bay.

Unfortunately to avoid a web optimization scam is an entirely different animal.  That is why it will pay in the long run to work with local Website Builders and Search Engine Optimization experts.

Let me know if you need any guidance in this area.  It is not our direct field, we are Real Estate agents in Santa Clarita, however – I have learned a thing or two.

Have you ever hired anyone to do anything that was “internet” for you and you lost?  What about being banned from Google search results, has that happened to you? – How might we learn from it.

Remax of Santa Clarita. Each office independently owned and operated. 25101 The Old Road, Santa Clarita CA, 91381.
(661)284-5429. DRE info: Paris MacIvor (01256647) and Connor MacIvor (01238257)